Found a paper that says that convergence, in terms of news content, can be split into 5 levels, cross promotion, cloning, coopetition, content sharing and true convergence. This can be easily adapted to apply to the media in general. Just change the news institutions for platforms and it's sort of the same idea.
https://docs.google.com/viewer?
a=v&q=cache:QI3cHlG8AkAJ:citeseerx.ist.psu.edu/viewdoc/download%3Fdoi%3D10.1.1.130.4530%26rep%3Drep1%26type%3Dpdf+larry+dailey+convergence+continuum&hl=en&gl=uk&pid=bl&srcid=ADGEEShVs4I_iokYo9yvslBspFHu0pOflSIcYBnuB8dShIQIZp8OLFqkyNVy_aXo0oTOcneEhavRyt3kOKvAS70DozMddZZc6y3_FSkg_h6w51cBvWvu3TdD1p9kdDlavL5uxt-BiDKv&sig=AHIEtbSiCK7Gc-J-hOmahWeg-NCUP7yjEA
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